Encouraging teens to read by matching them with the perfect book
When our friend and colleague Glyn Holmes of Hyperion Design approached us about creating the identity and design for a new website targeted at teenage readers, we loved the concept. 2Titles is a site that connects teenage book-lovers with personalized suggestions for their next read. As a supporter of Hamilton Literacy Council, and winner of the Hamilton Reads Award (toot! toot!), we were excited to help design a site that would encourage teens to exercise their reading muscles.
The distinctive identity was developed to appeal to a young audience. For the logo, we created a unique, memorable symbol that adds value to the site and makes it stand out online. The number 2 is embedded within 2 books – as the site recommends 2 books (or titles) once you complete the profile.
Stefanie Del Gobbo is a secondary school English and Business teacher who is passionate about literacy and 21st century learning. Determined to make reading more fun and personal for her students, she connected with Hyperion Design and Agenda Marketing to combine technology with reading. Her goal is to engage young adults into the wonderful world of reading with the 2Titles web app.
Stephanie wanted an uncomplicated experience for teens to find books they connect with, and get reading. With that insight we assisted Glyn in developing the website’s logic flow and a question survey for users to refine and create their personality and interest list.
For teens, sharing is caring! 2titles.com members can create a Wish List and share with family and friends by email. To help in the fulfillment of the book orders, the site interfaces with Amazon Books. For an open and flexible framework, the site was programmed by the team at Hyperion Design using WordPress.