Brand Development - Re-imagining and Re-inventing a Classic
Dellcom’s new owners knew the company they purchased was unique. Its customer retention rate is 100%. They wanted to clarify their unique value proposition and then define the most effective market position to differentiate their customer service in the marketplace. Differentiation would help them maximize RFP opportunities, increase lead enquiries and attract strategic partners for business growth.
InsightONE, a marketing strategy consultancy, and Agenda Marketing, a full service agency, partnered to work with the Dellcom team to build a strategic marketing plan that identified and defined Dellcom’s unique value proposition and differentiated service offer and confirmed target markets. Competitive positioning and a key messaging strategy was supported by the creation of new brand assets, a website refresh, case studies and marketing collateral.
The Dellcom team is re-energized by its clearly differentiated customer-centric service positioning and marketing support. Defining their competitive advantage enables them to clarify their growth strategy and better focus on potential strategic partnerships that are the right fit. The marketing materials assist with accelerating sales productivity and communicating Dellcom’s innovative, responsive and flexible customer-centric approach.