Digital marketing is the art of promoting products and services online – through the use of devices such as computers, smartphones and tablets – to reach and engage people in a timely, personal and cost-effective way.
It’s a broad category that includes inbound marketing tactics, such as SEO, blogging, and social media, email marketing, RSS, online advertising and pay per click. To accomplish any of those “pull” marketing tactics, you’ll need a fully optimized website and a strong brand identity.
Digital marketing does not include traditional forms of marketing like radio, TV and billboard. It does not include print collateral, but we include those services, as they are so closely linked with your brand marketing and identity.
Learn more about each of our solutions:
- Brand Strategy, Brand Marketing, and Brand Identity
- Website Design and Development, including Interactive Homepages, Landing Pages, and E-Commerce
- Inbound Marketing, particularly Business Blogging, Search Engine Optimization, Email Marketing and Social Media Marketing