18 Eye Opening Digital Marketing Stats

statistics retroHere are some of our favourite Digital Marketing Stats for 2012

Social Media

  • 20% of all page views on the internet are on Facebook. (Jeff Bullas)
  • 20% of Facebook users have purchased something because of ads or comments they saw there. (Ipsos)
  • Twitter attracts one million new users per day. (Jeff Bullas)
  • Twitter users now post 340 million tweets per day, or roughly a billion tweets every three days. (Digital Buzz Blog)
  • One-third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
  • 91% of online adults use social media regularly (Experian)
  • 38% of people have recommended a brand they “like” or follow on a social network (Ipsos)


  • Companies that blog have 434% more indexed pages. And companies with more indexed pages generate far more leads from online search. (Search Engine Journal)
  • Roughly 60% of business blogs are updated at least twice per week (Marketing Charts)
  • 61% of U.S. online consumers have made a purchase based on recommendations from a blog (BlogHer)


  • Email opens on smartphones and tablets increased by 80% in the first half of 2012 (Litmus)
  • Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). (TMGmedia)
  • Although the percentage of visits to b2b websites coming from smart phones has increased nearly 50% in the past year, they still represent only about 1 out of every 24 sites visits on average. (Webbiquity)


  • 57% of B2B marketers say SEO has the biggest impact on their lead generation goals.(Mindjumper)
  • Half of all local searches are performed on mobile devices. (Hubspot)
  • Websites with active content (blogging) and SEO programs increased their total website traffic, on average, by 25% in the past year. Those who neglected SEO (either never did it or did SEO only as a one-time effort at site launch) experienced an average 15% decline in overall visits.(Webbiquity)

Email Marketing

  • Nearly one billion Internet users are on Facebook. But 3.1 billion use email. (Hubspot)
  • Email open rates have increased 82.4% between March of 2011 and March of 2012, now accounting for nearly 30% of email opens. (Marketing Land)


Did any of these digital marketing stats surprise you? Let us know in the comments below.