Brand Identity

Brand Identity

Brand – the whole perceived emotional corporate image of your company.
Identity – the visual aspects that form a part of that overall brand experience.

We consider this the starting point, the real foundation, of all that comes after, including your website, print collateral and online marketing efforts.

Some people think that a brand is just a logo, or that it consists of only a few elements including colour, a font, logo, and maybe a slogan.

Not true.

Everything that a company does and everything it produces should reflect the values and aims of the business. What does your company stand for? What’s driving it? Why does it exist?

The “Identity” or “Image” of a company is assembled using visual guidelines, which are the approved colour palettes, fonts, layouts, and measurements:

Think of the logo as the dominant visual symbol of your business. Check out our Portfolio for examples of our logo designs.


Want to learn more about branding? Check out our Brand Marketing and Brand Strategy pages.


To learn more about our brand identity services, or to learn more about building your brand, contact us.

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