Inbound Marketing

Inbound Marketing

Inbound marketing is a strategy that focuses on getting found online by prospective customers (people that are already learning about and/or shopping in your industry), and then converting them into profitable customers.

Outbound marketing is the practice of generating leads through traditional methods such as cold calling, telemarketing, trade shows, email blasts to third-party lists, and advertising. It’s the idea of pushing the message out there and hoping it will stick.

Think Inbound Marketing. Go where the shoppers are now, they’re searching for information online.  When people want to look something up, commonly they head to Google to search.  Be the company they find and then sell yourself to them.

Here’s how we make it happen:

DISCOVERY
We evaluate your brand, products, services and current online performance. We study your audience personas (or help develop ones if you don’t have any), points of differentiation and the competition.

 

STRATEGY
We develop an Inbound Marketing Plan designed to surpass the competition by developing strategies for search, social media, website conversion, campaigns and content creation. We analyze your competitors and do keyword research.

GET FOUND
We increase the visibility of your company’s website to drive organic web traffic and attract people to your website:


GET MORE LEADS
To convert visitors on your website, you need to prompt them to take action. We can do this by providing these services:

  • Marketing Offers – We publish value-added content, such as webinars, eBooks and infographics
  • Calls to Action (CTAs), like “Download our eBook” or “Subscribe to our Newsletter”
  • Landing Pages, for capturing a visitor’s details through a lead capture form
  • Thank You Pages

GET MORE CUSTOMERS
Nurture and close leads through:

  • Lead Segmentation
  • Lead Nurturing – follow-up emails offering content that makes sense, and further qualifies the lead
  • Email Marketing – the more targeted the better

ANALYZE AND TEST
We track, and measure your web traffic, leads and sales. What’s working, as well as what’s not working. With this information, we can help move your online marketing strategies forward.

To learn more about our Inbound Marketing services, get started with a free consultation today.

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